This video is about how generative AI is going to change marketing and the way marketers work.
The speaker, Alexis Zamkow, who is a global offering leader for intelligent marketing at IBM, discusses the two main ways generative AI will impact marketing: content creation and personalization.
Generative AI can be used to create marketing content, such as blog posts, web banners, and posters. This will allow marketers to create more content than ever before, and to do so more quickly and efficiently.
Generative AI can also be used to personalize marketing messages. This means that marketers can create messages that are tailored to the specific needs and interests of each individual customer. This will allow marketers to create more relevant and engaging marketing campaigns.
The speaker also discusses some of the challenges of using generative AI, such as the need to ensure that models are trained on data that is representative of the target audience and that models are not biased.
Overall, the video is a positive look at the future of marketing with generative AI. The speaker believes that generative AI has the potential to revolutionize the way marketing is done.
