Perry's New Book Explores Role of Perspective in Media Shift

Perry’s ‘Perspective Agents’ posits a new media order, emphasizing perspective as a key skill in the AI era. This shift could reshape stakeholder communication, industry strategies, and societal understanding. Immediate impacts may include altered media consumption, while long-term effects could lead to a more AI-informed worldview, potentially revolutionizing how we perceive and interact with information.

Chris Perry chairs Weber Shandwick Futures, leading their media lab that merges technology, cultural research, and service development. He equips leaders to navigate cultural shifts and communicate effectively.

Perry boasts 30 years in media design, advising Fortune 500 companies on leveraging cutting-edge intelligence for impactful campaigns. His expertise is recognized by Fortune, The New York Times, and more. He shares his insights on evolving culture and communication on Substack (“Perspective Agents”).