The video highlights the mission of App Harvest, a high-tech indoor farming company that aims to grow more food with fewer resources by prioritizing nature and conservation. They are committed to addressing water scarcity and climate change with their environmentally friendly, closed-system farming methods, which allow for around-the-clock, contaminant-free farming that uses 90% less water than traditional farming. Sensor technology ensures plants get only the water they need, with rainwater collected from the farm’s roof. The farm not only focuses on leafy greens but aims to build a network across central Appalachia incorporating tomatoes, strawberries, and other vine crops. App Harvest also collaborates with local schools, teaching students to operate the farm via modern technology, fostering future interest in innovative farming technologies and sustainable practices. The company also anticipates further innovations in energy efficiency methods in the coming years. Emphasising on “innovate or die”, App Harvest sees itself as part of the solution for a more sustainable future.