The video talks about the application of Artificial Intelligence (AI) in the film industry. Director and storyteller Jon Finger demonstrates AI’s role in scripting, shooting, and producing movies by showing his short film D.A.N almost entirely created by AI. The process involved using an AI model, GPT-4, to generate ideas and another AI, GEN 2 from Runway, to produce the visual scenes based on the script.
Despite AI’s capabilities, making the film was a back and forth process, demonstrating that creating AI produced content still requires significant human intervention. Jon suggests that although AI-driven creativity might change the production paradigm, enabling anyone with a creative vision to create high-quality content independently, it poses significant challenges by threatening creative jobs. Acknowledging the rapid technological evolution, he argues that discussions about ways to care for people whose jobs may be replaced by AI (such as universal basic income) should start now. Jon concludes by asserting that this transition to AI-driven creative production may not be comfortable due to its aggressively fast pace.
